When it comes to delivering training, you have two options. You can adopt the typical, generic approach, or you can rollout an accredited programme. As partners with The Institute of Sales & Marketing Management (The ISMM) and The Institute of Leadership & Management (The ILM), we can’t help but feel that the latter approach is the most beneficial. Here are 5 reasons why you should get accredited!
1 – Because you’re worth it: Learners tend to value the training more if it’s accredited outside the organisation. Whether or not the accrediting body has a recognised brand name, there’s certainly something about this approach that wins hearts and minds. For example, we’ve rolled out ISMM training in Australia (where there’s limited brand recognition for this particular awarding body) and the inherent rigour of pursuing and completing a programme like this is sufficient to form the perception of a higher value in the mind of the learner.
2 – No half measures: Due to the regulations, standards and frameworks involved, training delivered through or from awarding bodies tends to be more comprehensive and cover subject areas more fully. In other words, learners are gifted a thorough grounding on the subject that they might not receive from a different training approach.
3 – Stamp of approval: Accredited training programmes are validated by industry bodies which validates the organisations in the field. Accredited bodies draw up their curricula on the back of a considerable amount of consultation from subject matter experts and academics. Whilst the subject focuses may at times appear to be superfluous to requirements for some organisations, the impact that this broad knowledge has on individual behaviour and organisational culture cannot be matched by a home-grown training programme.
4 – Green light for glory: Research on the effect of accredited training programmes shows that those with a professional qualification typically earn 15% more than their unqualified co-workers do.
5 – The results speak for themselves: Our experience in rolling out accredited training programmes shows that they deliver, on average, a 30% increase in performance. When rolling out ISMM sales training content across Azlan through Tech Data Academy, pro-active learners significantly out-performed those who had no access to the accredited content. One Tech Data salesperson even saw their sales growth rise by an average 678% across six different customer accounts following the training.
